Insight Communcations Limited was incoporated in 1979 and began operations in 1980. We pioneered the integrated marketing communications approach in Nigeria which is simply a management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation. We have led the way for second generation advertising agencies with the total marketing approach.
Insight Communications Limited is Nigeria's leading integrated marketing communications agency and is wholly owned by Troyka Group - one of Nigeria's most respected and successful private holding companies.
We were previously affliated to Bates Worldwide Inc for 12 years and then joined the Grey Global Group (under the WPP Group) in 1996.
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