AIRTEL RECRUITMENT - ASSISTANT MANAGER, PREPAID ACQUISITIONS

ASSISTANT MANAGER, PREPAID ACQUISITIONS

JOB CODE: 5023
JOB PURPOSE
1. Insights generation from analysis of customer usage & behavioral data to inform acquisition initiatives
2. Implementation of customer driven as well as Sales & Distribution channel led activities to achieve Airtel NG’s prepaid Gross Adds and REC targets

KEY ACCOUNTABLITIES
Expected End Results
Supporting Activities
1. Generation of robust insights to inform acquisition activities
• Daily analysis of customer acquisition and usage data to determine trends (zone wise/segment wise) that can impact the rate/quality of gross additions
• Analysis of market/competitor trends to anticipate and advise on impact of competitor activities on airtel customer acquisitions
2. Effective and efficient liaison with the Sales & Distribution verticals to deliver quality Gross Adds leading to growth in REC and Revenues
• To identify the new segments for prepaid acquisition and therefore plan and implement the strategy to penetrate the same with leadership position.
• To conduct consumer and trade research on periodic basis to identify new opportunities for acquisition.
• To design/implement suitable consumer and trade schemes so as to acquire revenue-paying customers.
• To analyse and identify channel partner ROI enhancement opportunities.
• To design and implement channel incentive program to achieve the desired REC net adds target.
• To facilitate sales team to achieve the desired REC net adds target through conceptualising and implementing suitable sales incentive programs
• To plan and monitor acquisition cost.
3. Incremental Share of Net Adds
• To identify the key strengths of competition and plan key tactics to get incremental share of net adds from competition
• To coordinate handsets strategy to gain market share and counter competition
4. Customer Delight measure in terms of Schemes and Promotions
• Track and monitor the demand planning process to ensure sufficient SIM stock availability across the zones and ensure 30 day buffer stock at all times
• Work closely with and design initiatives with the CSD team to ensure zero impact of ongoing SIM registration requirement on gross adds targets
5. Reporting
• prepare and consolidate reports and trackers on various prepaid acquisition strategies to show trends, ROI and impact to aid effective business decisions

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