Trade Marketing Manager at GlaxoSmithKline

Job Title: Trade Marketing Manager
The Job
Reporting to the Marketing Director, the role has the following responsibilities, amongst others:
Market Intelligence
• Collect and analyze data to evaluate existing and potential products and disease markets
• Identify and monitor competitors and research market conditions or changes in the industry that may affect sales
• Develop perspective and insight from patient and HCPs through market research
• Measure our performance versus competition in SOV, A&P, allocation of resources, etc
Trade Marketing
• Implement and improve on winning strategies
• Develop trade channels visibility materials as per brand
• Prioritize trade channel activities for maximum returns
• Develop strategies and activities that help the company become the supplier of choice.
• Identify new channel opportunities for our brands for distribution and visibility
• Monitor activities at the retail trade channel levels for the gathering of insight Trade Promotions forecasting and achievement of targets for activities
• Activities forecasting
• Allocation of targets
• Coordination of partner and company’s supply chain teams
• Identifying new channel opportunities for our brands for distribution and visibility
• Identify opportunities for penetration into new channels and distribution into existing ones.
• Enhance visibility at store level
The Person:
The ideal candidate
• Must hold a very good degree in Statistics, Psychology, Market Research or Mathematics from a reputable University.
• S/he must also have a strong understanding & knowledge of Market Research processes.
The candidate must display the following skills at the right levels:
• Inter personal
• Planning and Project Management
• Communication / Facilitation
• Prioritisation
•Flexibility and Initiative
• IT I Analytical
Method of Application
GlaxoSmithKline assures a great working experience in a stimulating and challenging environment.
Interested candidates should forward up-to-date resumes in Word format (*.doc) or (*.docx) to ng.careers@gsk.com indicating the advertised role as the subject matter.
Please note that only electronic applications in the prescribed format will be considered.
Applications close 31st March 2011.
Only short listed candidates will be contacted.