IBM JOBS:STG CENTRAL AND WEST AFRICA MARKETING MANAGER

STG CENTRAL AND WEST AFRICA MARKETING MANAGER

Job ID STG-0398091
Job type Full-time Regular
Work country Nigeria
Work city – Any
Job area Marketing & Communications
Travel 10% travel annually
Job category Marketing & Communications
Business unit STG MKTG
Job role Market Management Market Segment Manager
Job role skill set Local Country Market
Commissionable/Sales-Incentive jobs only No

JOB DESCRIPTION
The Central African Marketing Leader will develop a thorough understanding of the market and define the overall strategy and plan for the market including marketing programs through channels/routes to market and coverage maps/ target customer lists to build quality pipeline.

The Marketing Leader is responsible for developing and obtaining the marketing plan input/ buy-in from Sales Leaders and Demand Program Teams. Marketing plans will include the overall market segmentation model and priorities within it; the market positioning and IBM’s value proposition within the market segment; and prioritization of marketing programs and tactics, routes to market, and channel enablement requirements to meet the pipeline, revenue, and profit goals.

For Central African countries outside of Nigeria and Ghana, the Marketing Leader provides guidance on market positioning, messaging, value propositions and differentiation into the Marketing programs in order to effectively meet the needs of the market segment as well as ensure that the Marketing plans are effectively executed.

For Nigeria and Ghana the Marketing Leader has end to end responsibility for marketing program planning through to execution with accountability to the STG brands and business leader for delivering agreed to levels of program results.

Apply!