Department: Marketing and Strategy
Location: Lagos
Job Description:
•Generate business requirements and participate in coordination of overall data architecture.
•Produce analysis and business intelligence services for CEO; Marketing & Sales users by utilizing various tools and drawing on proven proficiency/ experience (including all aspects of the architecture of cube/report design, creation, storage and access)
•Manage the business process group including all business rules.
•Estimate projects for business analysis given the data and systems available and reporting needs of end users.
•Interpret business needs into functional requirements and manage the entire lifecycle for IT deliverables.
•Generate information and provide analysis that support customer management, planning and activities to meet MTN strategic requirements
•Liaise with Marketing, Sales and relevant departments to ensure adequate information is collated to enhance business needs
•Oversee the development and implementation of models on attrition and churn in support of Data Mining function
•Provide guidance to management to evaluate the effectiveness of marketing and sales campaigns by interpreting analytical information
•Interface with technical resources to understand and make best use of the corporate analytical systems, data warehouse and translation tools.
•Provide analytical commentary on reports exiting the department
•Provide ongoing and ad-hoc reports on essential “health indicators” of the business
•Develop geographical/regional information/analysis.
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